Personnel marketing

Integrated personnel marketing

Terra sees itself as a strategic consultant, creative smith and master craftsman for integrated personnel marketing. Branding and recruiting questions are in the focus of our personnel marketing activities. Our thinking and actions are solution driven, grounded in our extensive knowledge of methods and instruments.

From market researcher to market mover. Good ideas and creative personnel-marketing concepts are nice. But do they actually achieve their aims? And just what are the strategies and concepts based on? Anybody who wants to build his or her house on solid ground takes a close look at the land first.

Logo Terra Personnel marketing

And he or she takes a look at the other houses in the neighborhood as well. After all, you can learn something from them. With our market research in personnel marketing, we cover five main areas:

  • Image analysis
  • Employee surveys
  • Benchmarking
  • Pretest
  • Copy tests

We keep our eye on trends for you, evaluate research and do our own studies. We test new technologies to determine whether they make sense for personnel marketing. And we combine the various modules into an efficient personnel-marketing structure under the roof of an employer brand. As a result, we not only make the companies attractive and distinct, but also ensure that they find the right talented people.